Prod­uct Design · 2021

Build­ing Radar Product

Hun­dreds of thou­sands of prod­ucts are need­ed to com­plete a com­mer­cial con­struc­tion project. From exte­ri­or facades to high-end office inte­ri­ors. In this high­ly com­pet­i­tive mar­ket, com­pa­nies need to be the first to dis­cov­er new sales oppor­tu­ni­ties before the com­pe­ti­tion. Build­ing Radar pro­vides this ear­ly infor­ma­tion. Pow­ered by AI tech­nol­o­gy, it trans­forms over 15,000 online news­pa­pers and ten­der plat­forms into action­able project pages every day. Users can thus win over deci­sion-mak­ers ear­ly on, build new busi­ness rela­tion­ships and, above all, gen­er­ate more sales.

CPO: Antho­ny Buckley-Thorp
Fron­tend-Engi­neers: Dmit­ry Rogach, Kam­ran Hamid
Prod­uct Own­ers: Antho­ny Buck­ley-Thorp, Lukas Gerhardt



The screen­ing

In the inbox, users dis­cov­er ear­ly infor­ma­tion on new con­struc­tion projects in their tar­get region.

(1) Iden­ti­fy key facts about the pro­posed con­struc­tion project, (2) dis­cov­er the lat­est updates on the project, (3) find com­pa­nies involved and (4) trace more details in the orig­i­nal source.

The project overview

All rel­e­vant infor­ma­tion about the project are dis­played on the project overview page. The data points auto­mat­i­cal­ly update when new infor­ma­tion is avail­able. This way, users are always kept up to date.

The dig­ging

With the “Updates Tab”, users have access to all orig­i­nal sources to dis­cov­er fur­ther details between the lines for a well-pre­pared cold call.

The art of cold-calling

With the help of the con­tact data, users can con­vince deci­sion-mak­ers of their prod­ucts and ser­vice ahead of the com­pe­ti­tion. Equipped with effi­cient cold call­ing skills users achieve more sales suc­cess with the product.

The design system

Build­ing Radar in numbers

2 Mio

Num­ber of tracked con­struc­tion projects worldwide

5 Mio

Series A Funding


Cus­tomers aim­ing for sales success