Redesign Con­cept

The pre­vi­ous cor­po­rate design lacked in con­sis­ten­cy and the mas­sive use of the col­or green wasn’t pleas­ing to the eyes either. On the oth­er hand, the col­or green was the most dis­tin­guish­ing fea­ture of the pre­vi­ous CD.

The new cor­po­rate design is inspired by the process of tem­po­rary employ­ment. The white squar­ish gaps are sym­bol­iz­ing vacant posi­tions. These gaps get tem­po­ral­ly filled with green triangles/half squares (short time work­er). After on-the-job train­ing, they have chances to get a long-term con­tract of employ­ment (full square).