BRANDING · 2016
Delta-Aktiv is a rather small temporary employment agency located in 6 cities in Germany. While big competitors have benefits on their side such as a higher number of available job positions, Delta-Aktiv can stand out through close customer relationships.
This project was realized in cooperation with Rohbau & Sonnenschein.
The previous corporate design lacked in consistency and the massive use of the color green wasn’t pleasing to the eyes either. On the other hand, the color green was the most distinguishing feature of the previous CD.
The new corporate design is inspired by the process of temporary employment. The white squarish gaps are symbolizing vacant positions. These gaps get temporally filled with green triangles/half squares (short time worker). After on-the-job training, they have chances to get a long-term contract of employment (full square).